Collectors often reflect on the 1970s as being the most dynamic decade in Heuer’s history, a case that’s easy to mount when you look at the combination of the ground-breaking Chronomatic movement and a roll-call of famous names- Monaco, Carrera, Autavia, Silverstone and Montreal, to name but a few. The other reason that the 1970s stands out is that at the same time as Heuer was developing innovative mechanical chronographs, it was also at the forefront of high-precision digital quartz technology.
The interest in electronics was very much driven by Jack Heuer, …
Concept watches- like concept cars- can take one of two forms: either an outlandish styling exercise to win a few headlines, or a genuine preview of where a brand is headed. The TAG Heuer Mikrogirder, announced last week in Geneva, is definitely the latter. In fact, perhaps the least interesting part of the Mikrogirder story is the headline number of 5/ 10,000ths of a second. It’s easy to be blase about such a stunning achievement, but if TAG Heuer had simply reached this milestone by developing a faster evolution of …
Read the full story »Since its release back in 2008, the Carrera Day-Date Calibre 16 has become one of the most popular watches in the TAG Heuer range: bigger, bolder and more intricately designed than most of the Carrera models, the Day-Date model is the Alpha Male of the Carrera pack.
TAG Heuer offer the combination Day-Date feature on several Calibre 16 watches, (The Aquaracer and- in the past- the Link) but typically the only change between the “Date” and “Day-Date” model is the larger date window and additional functionality implied by the name. As …
Read the full story »The Heuer Monaco disappeared from the catalogues around 1975 having been only a modest success due to its unusual shape. TAG Heuer hadn’t shown a lot of interest in the heritage of the Heuer collection until the late 1990′s when it decided to press ahead with a “Re-edition” collection made up of the Carrera and the Monaco. These were a success and were followed by others in the classic range including new models that looked like they might be old Heuer’s but weren’t (Carrera GMT and Monza).
Following the takeover by …
It can be said that there are three types of watch collectors- the “traders”, the “flippers” and the “accumulators”. Accumulators will never sell a watch, even if it only gets worn once every leap-year. A flipper will buy today with the aim of wearing for a week, keeping the sticker on the back and then selling on at a profit. The trader, which describes how I collect watches, sits somewhere in the middle.
I never buy a watch with the sole intention of making a turn on it (which is just …
It must have been an interesting day in 1975 when the new Heuer catalogue arrived at the retailer. Take a look at the 1974 catalogue- all the classics are there with a range of Calibre 12/ 14 and 15 movements: Monaco, Autavia, Carrera, Calculator, Silverstone and Montreal. Most of us would be happy to just collect the watches that appear in this single catalogue, as each of these models is coveted by collectors today.
Imagine the shock in 1975 when Heuer introduced the Chronosplit range- a combination LCD/ LED solid-state quartz …
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